Community Wisdom: How to sell a Wized project?

This post is part of my weekly skills series, where I share technical and business learnings related to Webflow.

Mar 24, 2024

I’ve just started getting into Wized.

For those who don’t know, Wized is a tool for building advanced apps on top of Webflow. It allows you to build login-based sites where users can interact with data.

Think marketplaces, learning platforms, CRMs, and travel bookings.

Take a look at their showcase, and you’ll get the idea.

I’m looking to take on more advanced projects.

I’ve already built a learning platform using Memberstack, and this looks like the next logical step (especially in combination with Xano, which I’ll talk about another day).

I was really happy to see the Wized team do a live session on YouTube the other day, explaining their sales process for selling Wized projects to clients.

I watched the hour-long talk and made notes so you can get the main learnings.

It’s filled with useful nuggets covering selling both Wized and Webflow.

3:32 How do you scope a Wized project?

Different from scoping a website - it’s more like app scoping
3-4 weeks of scoping
starts from understanding the product you’re building
wireframing, sketching, building proof-of-concept
do you scope for free?
- Bailey: YES - bc they close more deals, the value the client gets is unparalleled
  - you have to set a budget range on the first call to filter out clients with small budgets
  - with each step in scoping, the range gets smaller and smaller; check with your client at each step if this still makes sense
  - with each step, your % chance of closing gets higher
- Finsweet: NO - it’s a testament to the stage of the industry; educated clients will pay money to get on your calendar so you can do the discovery for them
  - this is more true of enterprise customers

24:42 Should you price hourly or by value?

if it’s under a week, go hourly
if it’s more, go value-based

32:58 What should be included in a basic maintenance package?

When you sell Wized, sell maintenance as well
Let the customer know you’re there for them in the future; you’ll support them
Sell blocks of hours - customers can use them however they like (usually, there’s a backlog of things to work on)

35:07 How do you plan the team?

Finsweet prefers small teams
No middle man, devs are in the lead positions
Wized projects are developed in pairs - one is stronger in customer comms and the other is stronger in development

38:24 What are the outcomes of a good discovery phase?

good understanding of the project, the client needs to feel heard, all possibilities of what this app could be, has been heard
this includes: sitemap, detailed list of functions and feature
take it further and build a DB schema, define individual API calls on each page

42:46 What about charging by sprint?

these projects don’t have a finite stopping point
split things into phases - phase one is what’s knowable today; phases two, three, etc, are things we’ll learn while building phase one
it’s a great way to just get started - you can do a one-week sprint to just get started and get to know you

48:23 How do you course correct if the scope changes and starts to look unrealistic?

one word answer: honesty
- you have to be good at explaining it to them - clearly communicate how much time this adds to the project
- don’t pay for client’s mistakes

Your turn

Have you already built an app with Wized or any other no-code platform? What’s your experience selling it to clients?

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